Why Luxury D2C Fashion Brands Are Leaving Department Stores Behind in 2025
Ralph Lauren’s impressive 9% increase in direct-to-consumer sales and 1.7 million new D2C customers in Q3 2024 shows a fundamental change in luxury D2C fashion. Traditional department stores like Neiman Marcus and Nordstrom struggle with sales dropping 8% and 6.8% respectively, while luxury brands achieve remarkable success by connecting directly…